1. Create a BRAND that is strong, clear and represents you as a business. Ensure all exterior aspects of your business reflect your brand including your; self, team, logo, website, digital media, social platforms and promotional materials. Brand aesthetics are essential in todays visual world for customers to make a strong and positive connection with your consistent brand look. Once your brand aesthetic is established get your brand out there through material distribution, online presence, connections, uniforms, advertisements. Build your brand awareness Continue Reading