Testimonials from valued customers or clients can be very persuasive pieces of content for your small business. Testimonials can back up the worth of your brand, demonstrate your strong relationships with your clients and promote the quality of your products or services.

In fact, as testimonials are not written by the company themselves and are devoid of the usual marketing lingo, they can be more effective and relatable to possible clients than other traditional forms of marketing. Testimonials humanise your business and provide customers with social proof without the ‘sales pitch’.